Late last week, JanSport announced the launch of its video contest, What’s Your Outdoors, challenging the traditional definition of what it means to be outside. The contest invites people to share their favorite outdoor spot with JanSport’s community for the chance to win $10,000.
Now through August 31, 2011, JanSport asks participants to film a 360-degree view of their favorite outdoor spot — whether it’s big or small, beautiful or weird. It could be the top of a mountain, the deep end of a pool, in the heart of the city or the furthest thing from it. As long as there is no roof, it qualifies. Once the spot has been captured, the videos are to be uploaded to jansport.com/whatsyouroutdoors, where all submitted videos will be added to a never-ending chain of submissions from around the world, creating a collective definition of what outside really is.
For more information, please click here.