Who Was The First Leader in Outdoor Gear and Apparel?

Friday, November 23, 2018

Long before they used scantily-clad teen models in controversial advertising campaigns, Abercrombie and Fitch was the preeminent outdoor goods retailer in America. Founded in 1892 in New York City, the merchant retailer began selling high-end outdoor gear and apparel through expansive catalogs in 1903. During the early twentieth century the retailer outfitted several famous explorers and adventurers, including Teddy Roosevelt, Robert Peary, Ernest Shackleton, Roald Amundsen, Richard Byrd, Charles Lindbergh and Amelia Earhart.

By 1917 the growing retailer moved into a 12-story building in Midtown Manhattan. Atop the building was a luxurious log cabin which served as a townhouse for Ezra Fitch. This lofty cabin would play an important role in the history of hiking in the Northeast. If you would like to learn more about the gear and apparel Abercrombie and Fitch sold through their first catalogs, as well as the crucial role the log cabin played in the development of the newly proposed Appalachian Trail, check out my new book, Ramble On: A History of Hiking, now available on Amazon: https://www.amazon.com/dp/1725036266/

Ramble On: A History of Hiking

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