A new National Park Service (NPS) report shows that 12,877,369 visitors to the Blue Ridge Parkway in 2013 spent $782,926,000 in communities near the park. That spending supported 11,283 jobs in adjacent communities.
Tourism officials across the Parkway region in North Carolina and Virginia explain that the rise in popularity of outdoor recreation activities helps keep their tourism numbers robust. "Watauga County in western North Carolina's High Country saw a rise in occupancy tax revenue over last year," said Wright Tilley, Executive Director of Boone & Watauga County Tourism Development Authorities. "We know our visitors are looking for hiking experiences while in our area and the Parkway is the most popular starting point for hiking in our area."
Virginia tourism officials share similar feedback. "Outdoor recreation experiences on and off the Parkway are the mainstay of tourism in the Roanoke Valley, offered . "The Parkway provides a perfect backdrop to a variety of experiences, including several new special events in our area that celebrate the outdoors and provide new and creative economic opportunities for our community." Parkway visitation to date for 2014 shows a five percent rise in visitation, and looking ahead to the fall tourism season, Parkway and local tourism officials are confident that the cooperative nature of the relationship between the park and adjacent communities will serve the region well.
The National Park Service's peer-reviewed visitor spending analysis was conducted by U.S. Geological Survey economists Catherine Cullinane Thomas and Christopher Huber and Lynne Koontz for the National Park Service. The report shows $14.6 billion of direct spending by 273.6 million park visitors in communities within 60 miles of a national park. This spending supported more than 237,000 jobs nationally, with more than 197,000 jobs found in these gateway communities, and had a cumulative benefit to the U.S. economy of $26.5 billion.
According to the 2013 economic analysis, most visitor spending was for lodging (30.3%) followed by food and beverages (27.3%), gas and oil (12.1%), admissions and fees (10.3%) and souvenirs and other expenses (10%). The largest jobs categories supported by visitor spending were restaurants and bars (50,000 jobs) and lodging (38,000 jobs).
To download the report, please click here. The report includes information for visitor spending at individual parks and by state.