The National Park Service and Tournament of Roses Association have recently announced that they will be partnering to kick off the National Park Service centennial during the 2016 Rose Parade in Pasadena, California.
The theme for the January 1st parade, “Find Your Adventure,” is a nod to “Find Your Park,” the two-year public engagement campaign aimed to increase awareness and excitement about the National Park Service centennial.
This collaboration showcases the common interests of the National Park Service and the Tournament of Roses Association – to engage America’s youth, support an ethic of volunteerism, and embrace the diversity of American culture. The Rose Parade is a great opportunity to introduce the National Park Service and its programs to a broad, and large audience of participants, attendees, and viewers (80 million watched on television internationally and 700,000 watched in person in 2014).
Parade entrants (floats, marching bands, and equestrian units) will take inspiration for “Find Your Adventure” from the work and mission (i.e., parks and programs) of the National Park Service. But, the opportunities extend well beyond the two-hour parade. Over the course of 2015, the National Park Service and the Tournament of Roses Association will create opportunities for parks and programs to engage with communities across the country to help achieve the centennial goal, such as connecting with each of the marching bands representing high schools across the nation with their nearest national park units and/or programs.