To kick-off National Parks Week, Nature Valley announced earlier in the week its continued commitment to the National Parks Project. Launched by Nature Valley in April 2010, the National Parks Project supports the National Parks Conservation Association (NPCA) and will contribute up to $500,000 in 2011 to support its work to preserve America’s national parks.
There are few places in our country that provide as much beauty and wonder as our national parks, and preserving them for future generations is not an easy task – years of underfunding and natural threats challenge the parks on a daily basis. The national parks are not only important for preserving America’s heritage, but also for maintaining healthy ecosystems.
In 2011, Nature Valley will make a $400,000 flat donation to the NPCA, and will donate up to $100,000 more when consumers enter their UPCs from specially-marked packages online, beginning in June 2011 and ending October 31, 2011.
Funds raised in 2011 will focus on various projects that will help preservation efforts in support of the following parks:
• Great Smoky Mountains National Park
• Joshua Tree National Park
• Acadia National Park
• Biscayne National Park
• Grand Teton National Park
• Yellowstone National Park
To learn more about the project and for information about donating to the NPCA, visit PreserveTheParks.com.