The North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it. The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line.
The South Butt's attorney, Albert Watkins, says The South Butt was started by 18-year-old Jimmy Winkelmann to help pay for college. It puts out products with the tag line, "Never Stop Relaxing," a parody of The North Face line, "Never Stop Exploring."
The lawsuit says The South Butt is trying to "legitimize piracy under the banner of parody."
You gotta love this! Clearly the North Face has a legitimate beef with Winkelmann regarding the logo. However, I'm not so sure about the name or the tag line.
Maybe the North Face should settle this one out of court. Have Winkelmann shut down the business, but agree to pay for his college and then hire him as a junior marketing exec after he graduates!
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