The series, which premiered this past September, was the second most-watched series on PBS over the last decade. It reached a total audience of 33.4 million viewers. The most-watched series was “The War,” also produced by Burns, which attracted a total audience of 37.8 million viewers.“The National Parks” had a huge online presence as well. Its web site was the most visited program page on PBS.org during the week of broadcast and had 544,000 unique visitors between September 1st and October 31st, with 2.5 million page views in the same period. The program’s Facebook fan page boasted more than 50,000 fans by the time of the broadcast. There were more than 185,000 streams of the episodes during the two weeks they were available, making it the most-watched program on the PBS Video Portal during the week of broadcast, with viewers watching on average at least 55 minutes of the full episodes online. In comparison, the average online viewer watches only six minutes per video of content on Hulu.
Since its release on October 6, the series’ DVD set has been a best-seller at many national retailers. “The National Parks” also launched PBS’ first general-audience iPhone application, which highlighted the series, behind-the-scenes information and more.
The companion book, written by Dayton Duncan, introduced by Ken Burns and published by Alfred A. Knopf, Burns’ longtime publisher, spent seven weeks on The New York Times best-seller list.
Jeff
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