Saturday, July 16, 2011

Nature Valley's PreserveTheParks to benefit Smokies

As summer travel season heats up, Nature Valley® has partnered with travel expert and TV personality Samantha Brown to encourage Americans to experience the beauty of our national parks, while helping to raise awareness for the importance of preservation efforts. The program, called the National Parks Project, benefits the National Parks Conservation Association (NPCA), whose mission is to help preserve America’s national parks for generations to come. Nature Valley is making a $400,000 flat donation to the NPCA and this summer, consumers can help raise an additional $100,000 for our parks by entering Universal Product Codes (UPC) from specially marked packages of Nature Valley products at

How to Get Involved

Our national parks face chronic budget shortfalls and natural threats that have the potential to limit, and even degrade, their preservation. “Insufficient funding and support threatens the quality of our parks and our ability to preserve them,” said Tom Kiernan, president of the National Parks Conservation Association. “With the upcoming centennial of the National Parks Service in 2016, now is the best time for Americans to rally behind our parks – by visiting them, volunteering or helping raise funds through initiatives like the National Parks Project.”

This summer, consumers can join Samantha Brown and Nature Valley by:

• Visiting and entering UPCs from Nature Valley products to help raise money for the NPCA. For each UPC entered now through October 31, 2011, Nature Valley has agreed to donate $.10 to the NPCA, up to $100,000, to support their preservation work near various parks across the country.

◦ Beginning July 12, 2011, Nature Valley is increasing donations to the NPCA from $.10 to $1.00 for a short time (maximum donation still $100,000). Visit to learn more about this promotion.

• Entering for the chance to win a trip to Yellowstone and Grand Teton National Parks at or the Nature Valley Facebook page. No purchase necessary. See website for complete rules and information on how to enter.

• Browsing the “Preserve the Parks” section of the Nature Valley Facebook page for park tips and inspiring photos from Samantha Brown and Nature Valley to help them make the most of their national parks experience this summer.

The National Parks Project

This marks the second year of the National Parks Project, a partnership between Nature Valley and the NPCA. Nature Valley’s $400,000 flat donation and the additional funds raised from UPC entries, up to $100,000, supports restoration projects surrounding six national parks this summer and throughout the year, including:

• Acadia National Park
• Biscayne National Park
• Grand Teton National Park
• Great Smoky Mountains National Park
• Joshua Tree National Park
• Yellowstone National Park

Samantha Brown’s involvement with the National Parks Project represents a growing list of public figures that have shown their support for our parks since the program’s launch, including most recently, actor Josh Holloway.

“Nature Valley loves the national parks and we’re passionate about their preservation,” said Scott Baldwin, marketing manager for Nature Valley. “We want to help remind families and individuals to enjoy nature this summer, and visit some of the beautiful parks in their own backyard.”

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