Nestled in the heart of the Appalachians in Western North Carolina, Franklin, NC is a small town located at a key crossroads that consistently funnel in the region’s most valuable resource – tourism. For the first time ever, on October 8th and 9th, 2011, this quaint mountain town will host a unique event unlike any the region has ever seen. The focus: highlight the outdoor resources and community resources that will ultimately yield a more intimate connection between the landscape, businesses and visitors that serve each other so well. There’s no disputing that tourism in the region is anchored on our landscape and climate. However, most visitors rarely see more than what’s visible from a road overlook or a cabin window.
The organizers of the WNC OutdoorAthlon have strategically planned a 2-day festival that will be offering something fun for everyone. Whether you’re looking for a mountain thrill or an Appalachian chill, visitors and locals of all ages will have many opportunities to celebrate the natural resources that set Western North Carolina apart from the rest of the world. Offerings include great music, distinguished food and limitless recreation at your own pace. The marquis slogan anchoring the event is “Live, Love, and Learn about the Mountains of North Carolina”.
This family-friendly event will feature free clinics for all things outdoors – from fly fishing sessions with some of the area’s most respected guides, to kayak demos and a rock climbing wall. Intros to biking, hiking, disc golf… even pilates, and area information from recreation experts will be abundant. Guest’s will have lots of opportunities to up the intensity by participating in six competitive events including the area’s first ever adventure triathlon, ultimate frisbee team tournament, disc golf skills competition, cornhole tournament, or the classic 5k run. And lets not forget the kids – the WNC OutdoorAthlon will feature an interactive kids zone and competitive Kid’s Duathlon for little adventures, ages 6-12. If you’re not up for honing your skills or trying something new, attendees are invited to relax in front of the live music stage featuring 5 talented performances, including national recording artist, Zach Deputy. The vendor promenade will host only local vendors and non-profits that pride themselves in promoting regional outdoor resources and ethical outdoor awareness.
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