The new 18,000-square-foot retail store, which NOC will call the Great Outpost, will be located at the edge of Great Smoky Mountains National Park in the building that most recently housed the Open Hearth Restaurant. The Outpost will become the largest retail store in Gatlinburg and will add 55 new jobs.
In addition to selling outdoor gear and apparel, the Great Outpost will serve as a launching pad for whitewater rafting, whitewater and flatwater kayaking, fly-fishing, guided hiking, mountain biking, outdoor education classes and nature tours in the Smokies. It will also feature educational exhibits on outdoor education, the environment, and connect guests with outdoor clubs and conservation groups that help protect the Smokies. And if that wasn't enough, the store will also have a 25-foot rock wall for climbing.
The new store is expected to open in the fall of this year.
The major venture into a new market during a recession landed NOC’s President and CEO Sutton Bacon a spot in the “Heroes of Small Business” Congressional hearing in Washington, D.C., last week.
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