Saturday, May 28, 2011

CLIF Bar launches "Meet the Moment" iPhone app

Two weeks ago CLIF Bar launched a new campaign called Meet the Moment in which outdoor types have the opportunity to upload photos and share stories on how they Meet the Moment.

Now, CLIF Bar has just announced that people will now have the opportunity to upload their "Meet the Moment" photo directly from their mobile phone, and will have the chance to win their next adventure courtesy of CLIF Bar!

LeadDog's first iPhone app is now available in the App Store! Just search "Clif Bar" or "Clif Bar Meet the Moment" from the app store on your phone and download.

As part of the campaign, after creating your first Moment, CLIF Bar will donate $5 to one of five non-profit projects - each one focused on protecting the Places we Play - the places we Meet the Moment. Every time you upload a new Moment, you'll have a chance to win your next big adventure of your choice - like trekking the Amazon or chasing the Tour de France. There will be 3 lucky winners in all.

The campaign ends on July 31st, and the winners will be selected in September. Donations will be made to the Access Fund, International Mountain Biking Association, Winter Wildlands Alliance, Leave No Trace, and Surfrider. For more information, and to enter, please click here.


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