Last December, Nature Valley announced it would fund key programs in three national parks across the country this summer. With the guidance and support of the National Parks Conservation Association (NPCA), the division operated by General Mills will donate at least $250,000 to the NPCA - 10 cents for every specially marked granola bar wrapper sent to Nature Valley. Funds will also be raised through Kenney Chesney’s summer concert tour (see his PSA below), Nature Valley's Facebook outreach project, and a partnership recently announced with best selling author Patricia Schultz, who wrote the book 1000 Places To See Before You Die.
All told, contributions are expected to grow to more than $500,000.
Money raised for the NPCA in 2010 will focus on three preservation projects:
• Reestablishing plant life critical to the Grand Canyon
• Restoring habitat for Yellowstone's wildlife
• Rebuilding Biscayne National Park's damaged coral reefs
Nature Valley will also be giving away three trips to Grand Canyon National Park. For more information on the project and the contest, please visit PreserveTheParks.com and the company's Facebook page.
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