Wednesday, April 11, 2012

Nature Valley's Preserve the Parks Program to Benefit Smokies

Commonly referred to as “America’s best idea,” the national parks are awe-inspiring places that provide a deep connection to our country’s heritage, and to nature. But threats to the parks and to their funding are impacting park wildlife, water and air quality, and require our attention and support. Leading granola bar brand, Nature Valley® is a longtime supporter of national park preservation through its “Preserve the Parks” program – now in its third year – which benefits the National Parks Conservation Association (NPCA). Over the course of the three-year relationship, the Preserve the Parks program will have helped raise more than $1 million to benefit restoration projects in support of America’s national parks.

This year, Nature Valley is continuing to help preserve America’s national parks while encouraging education, outdoor exploration and support. To get the 2012 Preserve the Parks program started, Nature Valley is making a $300,000 donation to the NPCA and is inviting consumers to help raise an additional $200,000 by entering the Universal Product Codes (UPC) from specially-marked packages of Nature Valley products at This year, in celebration of National Park Week (April 21-29), consumers are invited to visit the Nature Valley Facebook page and “Like” designated posts during that week to help trigger additional donations to the NPCA – $1 per “Like,” up to $50,000.

Preserve the Parks Program Details

Funds raised by Nature Valley this spring and throughout the year will support restoration projects benefiting six national parks, including:

• Acadia National Park: Constructing a connector trail to provide better access to Acadia National Park.

• Everglades National Park: Improving public access to, and providing greater awareness about the Everglades and Everglades National Park.

• Grand Teton National Park: Protecting wildlife migration corridors near Grand Teton National Park.

• Great Smoky Mountains National Park: Restoring land and wildlife habitats to benefit Great Smoky Mountains National Park.

• Joshua Tree National Park: Ensuring healthy ecosystems to benefit the wildlife of Joshua Tree National Park.

• Yellowstone National Park: Restoring pronghorn migration routes around Yellowstone National Park.

For more information, to volunteer, or make a donation, please visit


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