Saturday, April 21, 2012

New Energy Bar from '800-Year-Old Recipe'

Who knew that Italians were eating energy bars 800 years ago? This may explain why they've done so well in cycling over the last century!

Earlier this week the GearJunkie announced on his blog that CLIF Bar will be rolling out a limited edition energy bar in May, based on “a traditional 800-year-old Italian recipe”. The bar, called Gary’s Panforte, was named by the company founder, Gary Erickson, who apparently became inspired by the recipe while bike touring in Italy. The bar is based off the traditional Italian dessert panforte, which is a type of fruit and nut cake.

When I first heard about this it immediately reminded me of Ta Henket, a limited edition beer from Dogfish Head that uses ingredients and traditions found on ancient Egyptian hieroglyphics. The beer is made from wheat and loaves of hearth-baked bread, and is flavored with chamomile, dom-palm fruit and Middle Eastern herbs. Well over a year ago I saw the founder of Dogfish Head on some reality show as he was gathering the ingredients for the beer while visiting Egypt. Although it sounds very interesting, and would love to try it, I haven't seen it for sale yet.


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